September 6, 2012

Audible and Amazon Introduce “Immersion Reading” and “Whispersync for Voice”—
Two Momentous Steps Forward for Reading

“Immersion Reading”—the revolutionary multisensory reading experience that intensifies the power of
great stories and helps readers retain more of what they read—
available exclusively with the all-new Kindle Fire and Kindle Fire HD family

“Whispersync for Voice”—for the first time ever readers can enjoy their books throughout a busy day—
start reading on your Kindle and pick up where you left off by listening to the professionally narrated
Audible audiobook on your phone while driving or running—
all without losing your place

NEWARK, N.J. — September 6, 2012—(NASDAQ: AMZN) —, the world’s leading provider of
digital spoken-word entertainment and a subsidiary of, today announced two momentous
steps forward for reading: “Immersion Reading” and “Whispersync for Voice.” Both new features are
offered only by Amazon and are exclusive to the Kindle ecosystem.

New “Whispersync for Voice”
Amazon’s Whispersync technology already enables customers to automatically and seamlessly switch
between different devices while reading a Kindle book—all without losing their place. Last year with
the introduction of Kindle Fire, Amazon extended Whispersync to video, allowing customers to start
watching a video on their Kindle Fire and pick up where they left off on their big-screen TV. With
Whispersync for Voice, Kindle and Kindle Fire owners can now switch seamlessly between reading a
book and listening to the professionally narrated Audible audiobook on any iOS or Android phone—
all without losing their place. This continuous reading experience means that Kindle owners can keep
enjoying their books while driving to work or picking up the kids from school.

“Most people I know believe that if they only had more time to read, they would be more imaginative,
more interesting, and more successful. Whispersync for Voice directly addresses that need,” said
Donald Katz, Audible Founder and CEO. “The ability to seamlessly switch back and forth between
reading text on any Kindle and listening to the same title in audio on your smartphone—and always
pick up where you left off—means that the story can continue during those times of the day when you
cannot look at a screen. We think that Whispersync for Voice can help us all enjoy more books, which is
good news indeed.”

New “Immersion Reading”
With Immersion Reading, owners of new Kindle Fire and Kindle Fire HD can now synchronize Kindle
text with the corresponding audiobook to create a more immersive and engaging
experience, as well as deepen learning and comprehension. As customers read their books on Kindle
Fire, text is highlighted while it is professionally narrated via the Audible audiobook. Academic research
supports the assertion that all readers can benefit from listening while reading. In an influential 2007
study, “Learning through Listening in the Digital World,” neuropsychologist David Rose and professor

Bridget Dalton drew upon cognitive educational research to report that “both learning to listen and
listening to learn are critical to literacy in the 21st century as new technologies rebalance what it
means to be literate and to learn.” Professor David Dockterman commented on Rose’s and Dalton’s
findings, “For struggling readers, narration can provide decoding support, but there’s an added benefit
to well-narrated text that helps even competent readers. Hearing something read with expression
provides additional clues to the meaning beyond the words themselves.”

“At Amazon we are missionaries when it comes to inventing on behalf of authors and readers. We’re
excited today to unveil our latest innovations that will help people read more and retain more of what
they read. Reading and listening together has been shown to increase the motivation to read, and it
can have meaningful impact on reading retention—Immersion Reading on the new Kindle Fire family
sets a new standard for deep reading by engaging the eye and the ear simultaneously with beautifully
narrated audiobooks,” said Jeff Bezos, Founder and CEO. “Anyone who wants more time
to read, or never wants to put a great book down because it’s time to drive to work or exercise, will love
Whispersync for Voice—it offers our customers the profound gift of more time to read.”

Starting today, nearly 15,000 Kindle books and 15,000 Audible audiobooks across a wide array
of categories and genres are available for customers to experience using Immersion Reading and
Whispersync for Voice. Customers are invited to try both products for free for a limited time with 20
Kindle and Audible audio titles, including full-length classics like “Adventures of Huckleberry Finn,”
narrated by Elijah Wood, and popular children’s books like “The Wonderful Wizard of Oz,” narrated by
Anne Hathaway. Customers who purchase or already own the Kindle edition of one of the nearly 15,000
Whispersync for Voice- or Immersion Reading-ready titles available at launch can add professional
narration at a special limited time discount off the full audiobook price, with the discounted price
ranging from $4.95 to $12.95.

To use Whispersync for Voice to switch between text and audio using Kindles and their smartphone,
customers can download Audible’s free mobile app for iPhone and Android phones.

To see a video demonstration of Whispersync for Voice, visit To see a
demonstration of Immersion Reading, visit

Audible, Inc., an, Inc., subsidiary (NASDAQ:AMZN), is the leading provider of premium
digital spoken audio information and entertainment on the Internet, offering customers a new way to
enhance and enrich their lives every day. Audible’s mission is to establish literate listening as a core tool
for anyone seeking to be more productive, better informed, or more thoughtfully entertained. Audible
content, which includes more than 100,000 audio programs from more than 1,800 content providers
that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper
publishers, and business information providers, is digitally downloaded and played back on over 500
popular devices. Audible is also the preeminent provider of spoken-word audio products for Apple’s
iTunes® Store.

Matthew Thornton

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