What content is the most popular with Audible’s members?

  • Unabridged audiobooks – Audible members mostly prefer unabridged audiobooks. These audiobooks are expected to be professionally narrated in high-quality studios, and professionally edited and mastered.
  • Long-form programs – The majority of Audible’s customers prefer longer-form content (5+ hours). If you have short-form content, please consider thematically bundling it into one longer product to ensure you have the best chance of exposure to our members.
  • Podcasts and other “free” programs – We’ve had countless conversations with our customers on this topic. They have told us that they get frustrated when they find out that the content they buy at audible.com is available at no charge in other places on the Web. Many of our customers have even reviewed these books negatively for this reason; as you know, such reviews can show up in public search sites such as Google, Yahoo and others, and can be damaging to the author’s brand as well as to the publisher’s brand. Therefore, we think it is best for our customers and authors that we not sell content that is offered at no charge in other places.
  • A few words of advice — Audible’s members love audiobooks! However, not every print book will create a great listening experience, and other genres are just not popular with our members. Based on our experience, the following types of books are not good candidates for audio:
    • Abridged audiobooks
    • Audio products that include advertising messages
    • Books in the Public Domain
    • Reference books, guide books, quotation books, and dictionaries
    • Books about home and garden, interior design, home organization, or storage
    • Gift books and other short illustrated books
    • Cookbooks and diet books
    • Comic books and graphic novels
    • Photography books or art monographs
    • Engineering or other professional reference books
    • Flashcards, calendars, and box sets
    • Sports books (especially ones that rely heavily on pictures)
    • Travel guides (especially ones that read as reference guides)
    • Any book that relies heavily on visual elements throughout the text (e.g. many business, science, astrology and fitness books)
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