What makes Audible’s culture different?
Something different and unique that Audible does is that instead of throwing this big elaborate holiday party at the end of the year in a banquet hall or restaurant, the whole company participates in Operation Santa. We go to different community centers in Newark, take a list of about 100 children and buy them holiday gifts. I love this because we not only get to buy these gifts and help these kids have a great holiday, but we as a company take time to shut down, have fun wrapping the gifts together, send them off, then celebrate together.
Favorite project at Audible?
My favorite project so far has got to be “The Help” promotion I did last summer. We took a great audiobook like “The Help” and leveraged the movie release to try and bring in new members. We did this through ads in Entertainment Weekly, The New York TImes, and online display. We also did a promotion with Fandango where you could buy “The Help” audiobook and get two free tickets to see the movie. It was a great learning experience for me and my whole team and it helped us to launch similar campaigns for “The Girl with the Dragon Tattoo” and for “The Hunger Games” later this year.
Video of Dina
Dina talks about why she chose Audible